EPISODE 25: How to Sell More By Offering Less
Some gym owners may think that the more choices they offer, the more likely a potential client will find something that will work perfectly for their budget and goals. On the surface, that makes sense!
But research and personal experience show that the more options you provide, the LESS likely someone is to buy because they’re overwhelmed with too many options. You can actually sell more and have a better conversion rate if you offer fewer options and follow our tried and true membership strategy.